Guide to be #1 on Google Search Engine
"Do you know Google dominates the search engine market
share globally with 66.74%?"(netmarketshare.com)
It comes as no surprise why majority of online businesses wants to climb up to be on the first page of Google Search Engine Organic Result. Some customers would not even consider the second page in their decision making process.
So, what exactly is SEO?
“SEO is a marketing discipline focused on growing visibility
in organic (non-paid) search engine results” (moz.com)
To begin with, businesses online would need to continuously improve
their listing by staying relevant and compatible to the search engine to
sustain their position. Whether it is a product, service, mission or a message
that a business wants to promote online, no one does it better than SEO in
delivering a variety of benefits just about ANY type of organization that
wants to reach its target customers.
TOP #3 benefits of
SEO
(1). Cost Effective:
Advertising your business can be really $$$, however SEO can help reduce the costs. SEO focuses on helping to target
user who are actively searching for products & services (like yours) as well as, assists customers in saving time and effort when searching. A win-win
situation for both party!!
(2). Drive Traffic:
Seriously… think about it. As a business, what’s the point
of having a website if it isn’t driving traffic, right? If your potential customers
are not capable of seeing what your business is selling, how do you expect
your business to make $$$ if they simply can’t purchase it. Hmm…
(3). Increase awareness in search engines:
Brands that stand out at the TOP of the Google’s search
engine are usually what users would pay attention to as they are generally
perceived to be more "trustworthy". Thus, being at the top would mostly likely
give you the privilege of being patronise by your target customers.
The next question:
What can you do to GET FOUND ON GOOGLE'S FIRST PAGE?
#1. Relevance content
Create ORIGINAL (useful, rich and fresh information) that
clearly and accurately demonstrates your content. Always remember quality comes
first before quantity. Be honest with yourself: “Is my site really one of the top
sites IN THE WORLD on this topic to make it to the first page of GOOGLE SEARCH
ENGINE? If not, start making it better.
#2. Keyword Search
As a business, it is critical to understand your target
audiences. Be on the same page as your potential customers. This means that
business must anticipate the words that customers would utilise when searching
for their products and services on Google Search Engine.
- Note: it is all right to utilize your "keyword" repetitively but never do it forcefully or excessively. Keep it readable!
#3. Page Title &
Meta Description
SEO 101: It is important to keep in mind that the
page title is a significant element. With a unique title, it will assist both Google and users to understand what the page is all about.
Keep your Meta description short and descriptive. The page
description would assist researcher in Google search engine results page. Make it unique as compared to the 1000000 other websites out there to convince researchers to click and visit your website. Great advertising opportunity!
#4. URLS
Keep it short and sweet. Using keywords in your URLS and file names can be helpful.
- Note: Use hyphens in your URLS, as it can be treated as a space.
#5. Inbound Links
Inbound links are essential to direct customers and Google
to your web page. To achieve this, start sharing your expertise to make it worth-while. The more popular your web page is, the better it will be. Trust me, you will gain global popularity in no time.
#6. Be Patient
Lastly, success does not take place overnight. With SEO, it isn’t
about instant gratification. Results may come later than expected.
Businesses need to invest in a great amount of time and energy to build
their online presence. Be patient!
5 comments
Write commentsHi Lilian,
ReplyGreat post! Glad that you went on to cover the benefits of SEO as well. Usually people dive right into how to use SEO without justifying it.
Yes, SEO can be very time consuming, but as you said also cost effective. A lot of the SEO companies claim to get you to the top of the Google search within 90 days. But there is definitely a quicker way and I have tried it. I spent some time for it at work and not only web titles, links, anchors, meta tags, images, descriptions, indexing and so forth! But then getting your content on other people's websites so Google can crawl onto yours. I can keep going with this list, but something that really helped was the following: https://blog.kissmetrics.com/get-google-to-index/
Do definitely give it a read! I've been able to get www.gushcreative.com.au to the top results in three weeks! They did not exist prior on search and recently relaunched their website!
I guess the issue with SEO is that it is hard to track how many of those that have clicked into your website have converted into a lead (i.e. sale) and ROI. Do you have any ideas on how we could track this?
Would love your insight!
Great post about the benefits of SEO! I currently intern at a digital marketing firm and have utilised these tips before in terms of driving traffic and helping get businesses ranking on Google. The most important thing I have learnt is the value of content building and creating backlinks to your business. The more times your website is linked to, the better it registers with Google. It's funny to say how complicated Google is with their analytical tools in ranking because one day you can be on the first page, and the next you can be back 3 pages. It's all about trying different things and seeing what's working best. SEO is a complicated at best but once you get the hang of it and work with your strengths with your website, the payoff is astronomical. Great stuff!
ReplyAppreciate the comment, Pamela! :D Yes it is true, SEO can be very time consuming, but I can assure the results are worth the effort. Like what said with SEO companies claiming to get you to the top within 90 days, however I believe many individuals can actually do it themselves. Just like what you did with Gush Creative, it proves success. Hence, doing it yourself can in fact be quicker and a cheaper alternative ☺ Good job!
ReplyI agree with you that the issue with SEO is tracking how many of those clicks have actually generated into a sale. I guess this appeal to many online businesses, as their objective is to make $$$. Have you heard of Google Conversion Tracking?? This conversion basically allows you to know which ads, keywords and campaigns of yours bring you business. For example, it enables you to know whether your key word “blue jeans” or “buy designer jeans” leads to more purchase. I believe this is a wonderful approach as it enables companies to understand how well the keywords, ads and campaigns are working for you, which in return can boost the business ROI.
Also, thanks for sharing the website with me. I just read it and it has valuable and detailed information, which I believe will come in handy for me in the future ☺
Thank you for the comment, Guo Tran! :) It is nice of you for sharing your experience with me. I got to agree with you on that. Value of content building and creating backlink to your business is very important. I believe one of the fastest way to get quick links is creating and updating your social profiles and linking it to your website. For example, Twitter, Facebook, Google+ and LinkedIn profiles. This would help users get to your website via these links. Do you think companies can rank in Google without links?? Also, you are right that one day a business can on the first page and the next day non-existent. That is why understanding your target audience is really important and be on the same page as them! :)
ReplyThanks for sharing about the benefits of search engine optimization. It's right to derive traffic on websites and posts through them. Our business is expected to gain thousands of likes and shares through facebook ads management services suggested by my cousin. Will hire them as soon as possible. Eagerly waiting for the fame.
Reply