Guide to be #1 on Google Search Engine
"Do you know Google dominates the search engine market
share globally with 66.74%?"(netmarketshare.com)
It comes as no surprise why majority of online businesses wants to climb up to be on the first page of Google Search Engine Organic Result. Some customers would not even consider the second page in their decision making process.
So, what exactly is SEO?
“SEO is a marketing discipline focused on growing visibility
in organic (non-paid) search engine results” (moz.com)
To begin with, businesses online would need to continuously improve
their listing by staying relevant and compatible to the search engine to
sustain their position. Whether it is a product, service, mission or a message
that a business wants to promote online, no one does it better than SEO in
delivering a variety of benefits just about ANY type of organization that
wants to reach its target customers.
TOP #3 benefits of
SEO
(1). Cost Effective:
Advertising your business can be really $$$, however SEO can help reduce the costs. SEO focuses on helping to target
user who are actively searching for products & services (like yours) as well as, assists customers in saving time and effort when searching. A win-win
situation for both party!!
(2). Drive Traffic:
Seriously… think about it. As a business, what’s the point
of having a website if it isn’t driving traffic, right? If your potential customers
are not capable of seeing what your business is selling, how do you expect
your business to make $$$ if they simply can’t purchase it. Hmm…
(3). Increase awareness in search engines:
Brands that stand out at the TOP of the Google’s search
engine are usually what users would pay attention to as they are generally
perceived to be more "trustworthy". Thus, being at the top would mostly likely
give you the privilege of being patronise by your target customers.
The next question:
What can you do to GET FOUND ON GOOGLE'S FIRST PAGE?
#1. Relevance content
Create ORIGINAL (useful, rich and fresh information) that
clearly and accurately demonstrates your content. Always remember quality comes
first before quantity. Be honest with yourself: “Is my site really one of the top
sites IN THE WORLD on this topic to make it to the first page of GOOGLE SEARCH
ENGINE? If not, start making it better.
#2. Keyword Search
As a business, it is critical to understand your target
audiences. Be on the same page as your potential customers. This means that
business must anticipate the words that customers would utilise when searching
for their products and services on Google Search Engine.
- Note: it is all right to utilize your "keyword" repetitively but never do it forcefully or excessively. Keep it readable!
#3. Page Title &
Meta Description
SEO 101: It is important to keep in mind that the
page title is a significant element. With a unique title, it will assist both Google and users to understand what the page is all about.
Keep your Meta description short and descriptive. The page
description would assist researcher in Google search engine results page. Make it unique as compared to the 1000000 other websites out there to convince researchers to click and visit your website. Great advertising opportunity!
#4. URLS
Keep it short and sweet. Using keywords in your URLS and file names can be helpful.
- Note: Use hyphens in your URLS, as it can be treated as a space.
#5. Inbound Links
Inbound links are essential to direct customers and Google
to your web page. To achieve this, start sharing your expertise to make it worth-while. The more popular your web page is, the better it will be. Trust me, you will gain global popularity in no time.
#6. Be Patient
Lastly, success does not take place overnight. With SEO, it isn’t
about instant gratification. Results may come later than expected.
Businesses need to invest in a great amount of time and energy to build
their online presence. Be patient!
