It's Never Too Late To Start Now!!
It’s been 11 years since I last used my NOKIA 2100, which
practically does a mere decent job of calling...
However…
Now currently looking at my Samsung S4, where I will never
leave my phone alone for more than 5 minutes or never leave my home
without… rather forgetting my house keys… it shows things HAS changed…
FACTS: Do you know?
“As of now, Apple has sold
700 million iPhones globally?"
(Ingraham, 2015).
Mobile phone plays an important role in our daily lives. In this modern day, most people I know, will not think twice
about saying they can imagine their life without this gizmo.
Are you one of them?
Who constantly check your Facebook newsfeed, constantly check in at Foursquare
the minute you enter a location? Refresh your Instagram posts every 10 minutes,
perhaps?
Well, because these apps has transform the society to be come like that...
“Mobile social media is defined as a
group of mobile marketing appliances that allow the creation and exchange of
user-generated content”
(Kaplan, 2012).
For businesses, it is critical to tap into mobile social media marketing as it is a fundamental
approach to a promising future. Being able to empower user-generated content, simply transforming a simple brand message into a viral marketing phenomenon. This depicts the WOW effect that never been seen with old traditional marketing.
The concept of app usage has transformed any mobile users experience from a novelty to a necessary component. From a location based app (Foursquare), to an app to share user's thoughts and feelings anonymously (Secret), mobile dating app (Tinder) as well as an app to keep user aware of the crime in the neighborhood (SpotCrime Map). With million of apps being rolled out everyday, regardless of age, race or interest, there is an app for EVERYONE.
The concept of app usage has transformed any mobile users experience from a novelty to a necessary component. From a location based app (Foursquare), to an app to share user's thoughts and feelings anonymously (Secret), mobile dating app (Tinder) as well as an app to keep user aware of the crime in the neighborhood (SpotCrime Map). With million of apps being rolled out everyday, regardless of age, race or interest, there is an app for EVERYONE.
Application has to be part of the user's life. Shopping app for example, (http://www.groupon.com.au) & lifestyle app (http://cudo.com.au/) has utilize the mobile social media to send exclusive range of discounts and offers to those users who has downloaded the app. "it's App-ening!"
#2. Individualizing
#4. Initiate
Harness the power of user-generated content! Trust me, it can be more influential on user's purchasing decision, particularly millennial.World of the social media is not slowing down, and at the warp speed its moving, it is not planning to anytime soon. Start making an app!! Never forget in today's society, "what considered science fiction today can be a reality tomorrow!" - Kaplan, 2015
Have you heard of some of these apps before?
Tindog
Similar to Tinder, Tindog aims to connect dog lovers with other dog owners nearby. Users can browse through recommended profiles and swipe "YES". Using this app, your dog will never have to walk in the park alone again. :D
Roomi
Are you looking for a new roommate? Roomi would make your life easier by finding compatible roommates.
HowAboutWe
With "Tonight", HowAboutWe's latest features, users will be able to get hooked up in under FIVE minutes for a date in the SAME evening. WOW!
Been Verified
Okay... and if you think you have found the perfect guy on the dating app. It's best to start downloading "Been Verified". It's the world's first background check app. Billion of public records right at your fingertips. From checking their criminal history to property record, current contact info, and not forgetting checking their relatives and neighbors!
Leave some comments below! :) let me know what other useful apps out there.. :D
2 comments
Write commentsGreat Post! Yeah I actually don't remember when is the last time I didn't have my phone near me. Mobile Marketing is emerging right now and a very important thing for a business to be successful. Since everyone is on their phone and using many different apps that are suitable for their lifestyle. But I personally think that it is still important that those businesses who decided to make use of mobile marketing still needs to consider the person's privacy. I've once crossed a very annoying application on my phone and I decided to delete them. Mobile marketing can be very useful to businesses because it can help the to alter the consumer's needs based on their geographical location. Have you ever heard about Zomato? it is basically an app that uses your location to find restaurants near you. I used it all the time! it is very useful with the location, pricing, and reviews whenever you want to try something new. Anyway, that's all from me today, please check my blog for other interesting stuff :) Cheers!
ReplyThank Evellyn! You are right! I am sure everybody has at least one favorite app in their phone. Have you heard of the word self-confessed ‘nomophobic’?? I’ve read it somewhere in the news and it practically meant no-mobile-phone phobia. I am sure in today’s society, there are many people out there who can relate to this. Hence, I am not surprised that mobile marketing is vital to any business today to be successful. However yes I strongly agree, even in a virtual environment, there still has to be some privacy. What I find most annoying is when an app is saturated with pop-ups advertisements. I tend to block them after a while. I’ve heard of Zomato and it is a really useful. Majority of times the restaurants that are highly recommended, turned out to be really good! ☺ Have you heard of Yelp app? I am guessing it is Zomato’s competitor. However with Yelp, it does not just focus on food, and finding what’s great to eat in that area but also connects with all types of great local business, anything from best restaurants to spa, and even dog groomers. Try downloading the app, perhaps it might come in handy for you! ☺
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