tips on digital marketing

However…

Now currently looking at my Samsung S4, where I will never leave my phone alone for more than 5 minutes or never  leave my home without… rather forgetting my house keys… it shows things HAS changed…

FACTS: Do you know? “As of now, Apple has sold 700 million iPhones globally?"

 (Ingraham, 2015).

Mobile phone plays an important role in our daily lives. In this modern day, most people I know, will not think twice about saying they can imagine their life without this gizmo.

Are you one of them? Who constantly check your Facebook newsfeed, constantly check in at Foursquare the minute you enter a location? Refresh your Instagram posts every 10 minutes, perhaps?

Well, because these apps has transform the society to be come like that...

For businesses, it is critical to tap into mobile social media marketing as it is a fundamental approach to a promising future. Being able to empower user-generated content, simply transforming a simple brand message into a viral marketing phenomenon. This depicts the WOW effect that never been seen with old traditional marketing.

The concept of app usage has transformed any mobile users experience from a novelty to a necessary component. From a location based app (Foursquare), to an app to share user's thoughts and feelings anonymously (Secret), mobile dating app (Tinder) as well as an app to keep user aware of the crime in the neighborhood (SpotCrime Map). With million of apps being rolled out everyday, regardless of age, race or interest, there is an app for EVERYONE. 

Kaplan has identified the "4I's" of the mobile social media usage that businesses have to be aware of in this challenging new environment.. (article: http://www.sciencedirect.com/)

Application has to be part of the user's life. Shopping app for example, (http://www.groupon.com.au) & lifestyle app (http://cudo.com.au/) has utilize the mobile social media to send exclusive range of discounts and offers to those users who has downloaded the app. "it's App-ening!"

It is necessary to have a highly personalized company-to-consumer interaction. Activities has to take into account of users preferences and interests. Generic campaigns as opposed to individualized are also most likely to be ignored. 
Never forget!! Apps have to encourage highly engaging conversations and involve their customers. It would be a good idea to involve users in some form of interactive story or game. This would encourage users to share their experience between the company and the user's own social network. 

Harness the power of user-generated content! Trust me, it can be more influential on user's purchasing decision, particularly millennial.


World of the social media is not slowing down, and at the warp speed its moving, it is not planning to anytime soon. Start making an app!! Never forget in today's society, "what considered science fiction today can be a reality tomorrow!" - Kaplan, 2015

Have you heard of some of these apps before?



Similar to Tinder, Tindog aims to connect dog lovers with other dog owners nearby. Users can browse through recommended profiles and swipe "YES". Using this app, your dog will never have to walk in the park alone again. :D


Are you looking for a new roommate? Roomi would make your life easier by finding compatible roommates. 







Okay... and if you think you have found the perfect guy on the dating app. It's best to start downloading "Been Verified". It's the world's first background check app. Billion of public records right at your fingertips. From checking their criminal history to property record, current contact info, and not forgetting checking their relatives and neighbors! 


Leave some comments below! :) let me know what other useful apps out there.. :D